Director of Guitar Sales and Investment Instruments
James Collins is a highly respected British luthier, guitar technician and educator with decades of experience in the music industry. A graduate of the renowned Galloup School of Lutherie in Michigan, USA, James has built a reputation for exceptional craftsmanship, technical expertise and a deep understanding of what makes a great guitar.
As the founder of James Collins Guitars, he creates bespoke, hand-built instruments that blend classic guitar-making traditions with contemporary design and meticulous attention to detail. He also established 12th Fret, an authorised Gibson Service Centre, and Guitar Tech Courses, where he shares his knowledge with aspiring luthiers, enthusiasts and professional touring guitar technicians, including those working with internationally renowned artists.
An accomplished author, James published Electric Guitars: A Practical Guide to Setup, Maintenance and Repair in 2024. His approach combines traditional skills, practical experience and a passion for innovation, all driven by one simple principle: great guitars deserve exceptional care, craftsmanship and attention to detail.
